Another gem from Grant McCracken talking about the trend to Just-Enough:
“In the case of an entrepreneur, “just enough” is about control. Staying small(ish), staying private, supplying your own capital, all these mean calling your own shots. Venture capitalists and Wall Street can drive someone else crazy. The just enough entrepreneur can take his or her own chances. When it comes time to choose between interesting and profitable, you can go with interesting. Just enough in this case is about control.”
A nice example of what he is talking about is David Heinemeier Hansson’s talk at Paul Graham’s Startup School at Stanford University, 9 April 2008. Watch the video and hear some sense.