Does Google do purposive drift? “Its main asset is the number of PhDs it has working for it, ceaselessly trying to figure out how to extend the principle of search into everything, unbounded by time, space and (soon) language barriers. The company refuses to hire people more than a year or two out of university, for fear that experience in the conventional business world will taint their freshness of mind. Google googles the Internet for its own purposes, ceaselessly. It tried to recruit a South African schoolboy I know because it was so impressed with his web page. (He turned them down in favour of going to university, probably a mistake). Google’s business plan seems to be a simple one: its people start things, and then work out how to make money out of them. This is an internet land grab of extraordinary dimensions.”